Privacy Policy
Last Updated: January 2026
Bones Entertainment ("we," "us," "our," or "Company") operates bones-entertainment.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, which provides information and reviews about the top 20 betting sites in the UK.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and telephone number (when voluntarily provided)
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, links clicked, and referring URL
- Location Data: General geographic location based on IP address
We do not knowingly collect information from children under 18 years of age.
2. How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Website and our services
- To track affiliate commissions and referrals to partner betting sites
- To conduct analytics and understand user behaviour and preferences
- To send marketing communications and newsletters (with your consent)
- To detect, prevent, and address fraud and security issues
- To comply with legal obligations and enforce our terms
3. Cookie Policy
Types of Cookies:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics)
- Affiliate Tracking Cookies: Monitor affiliate referrals and commissions
- Marketing Cookies: Used for advertising and retargeting purposes
Cookie Management: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect Website functionality. For more information, visit www.aboutcookies.org.
4. Third-Party Links
Our Website contains links to third-party betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, content, or services of these external websites. We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.
Please note that gambling carries risks, and we encourage responsible gambling practices.
5. Your Rights
UK GDPR Rights: Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data ("right to be forgotten")
- Restrict processing of your data
- Object to processing, including for marketing purposes
- Data portability
- Lodge a complaint with the Information Commissioner's Office (ICO)
US Residents (CCPA): If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.
To exercise any of these rights, please contact us using the details below.
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of processing and our legal obligations.
Analytics and cookie data are typically retained for up to 24 months. You may request deletion of your personal data at any time, subject to legal constraints.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
We will respond to your request within 30 days or as required by applicable law.
This Privacy Policy may be updated from time to time. We will notify you of significant changes via email or through prominent notice on the Website.